From my pal Karoli I learn there's something new (in Philadelphia, anyway): bikini waxes for pre-pubescent girls. Mir is incredulous as is Moe at Jezebel: How Many 8-Year-Olds Have To Get Bikini Waxes Before We All Agree The Terrorists Have Won?
It's not just salon treatments, it is marketing:
But today, cosmetic companies and retailers increasingly aim their sophisticated products and service packages squarely at 6- to 9-year-olds, who are being transformed into savvy beauty consumers before they’re out of elementary school.
There's even an acronym for the phenomenon: KGOY, “kids getting older younger.”
Really, if there's a Club Libby Lu for "pretend makeovers", how short of a step is it to a full-scale spa treatment for the under-10 set?