The Pink Patch's advertising: Want to lose those pesky 5 lbs? Want to make your skinny jeans your regular jeans? Then get Skinny with the New Pink Diet Patch! A weight loss solution created by women and for women like you.
Ads for the Pink Patch are plastered all over MySpace.
The Pink Patch is blatantly marketed to teens and young women, with slogans like "Be the envy of every girl you know", and comments about dining hall food and term paper stress.
Of course, you need a credit card to buy the Pink Patch, which limits its availability to older teens and college age girls. Fortunately, that's just the market they're going after.
Yes, this is America, and yes the FDA has no regulatory power over herbal products such as the Pink Patch.
But MySpace's central place in teen culture imparts a responsibility to its owners to act responsibly in choosing advertisers. I notice there are no liquor or tobacco ads. They know that this would just not fly.
Parents, talk to your daughters about the uselessness (and possible risks) of the Pink Patch. You might want to read the ads with them and point out how they are preying on women's body-image issues.
Unless you are one of those parents who would use the Pink Patch yourself.