On October 17, 2008, Erickson announced: Forge Is In Trouble. They have failed to raise almost 25% of the budgeted amount.
On October 21, Erickson published the reasons why fundraising has been so dismal:
- Forge changed its impact model, and with it lost an income stream.
- Forge's activities don't quite fit many funders' guidelines
- Forge predicted that the new website would be an excellent fundraising tool, but traffic to the website has been unsatisfactory
- The economic downturn
The first three are errors are interlocking. Essentially, Forge committed to a new model that also decreased fundraising capacity by 50%, and assumed the shortfall would be made up by grants and direct donation through the website. It is possible that the Board of Directors didn't have the depth of experience to guide this decision properly.
Erickson's latest post details how Forge will address the crisis.
I wish them the best.