Via Chris Boese: How the Air Force Responds to Blogs

Update: David Meerman Scott (Web Ink Now) began a Twitter conversation with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency, which lead to Scott's posting of the flow chart, which lead to .... well, you know how these things go.

Here's what Chris wrote

PR Response Flow Chart: How the Air Force Responds to Blogs

Great cheat sheet to remind one of the most effective ways of managing blog/social media mentions of your brand, product, or service.

If this were my job, I'd print it out and laminate, keep at my desk. It's the sort of quick check that reminds you not to respond emotionally or feed the trolls. It also reminds you to be proactive rather than strictly reactive. I like that.

Link: Diagram: How the Air Force Response to Blogs.

Thanks for the find to Jeremiah Owyang. He credits:

Joey DeVilla for posting this, who learned of this from David Meerman Scott who was in contact with Capt. Faggard who’s involved with the Airforce’s social media team:  Twitter, and a blogspot blog.

I have printed the diagram out.

Comments

[isles]

That's great! I happen to know someone who is desperately in need of something like this right now.

[Heraldblog]

Anybody I know, Isles? ;-)

[David Meerman Scott]

Thanks for posting my name and reference WAY down on your post. I was the originator of this thread and I appreciate you using my name and a link at least somewhere.

[David Meerman Scott]

Thanks for the update at the top of this post. Can you make my name "David" instead of Dave? Many thanks.

[DrV]

Wow. Testy is he, that Mr. Scott. Aren't you sending traffic to his site. Anyway, very good Mr. Scott ... and Liz