Update: David Meerman Scott (Web Ink Now) began a Twitter conversation with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency, which lead to Scott's posting of the flow chart, which lead to .... well, you know how these things go.
Here's what Chris wrote
PR Response Flow Chart: How the Air Force Responds to Blogs
Great cheat sheet to remind one of the most effective ways of managing blog/social media mentions of your brand, product, or service.
If this were my job, I'd print it out and laminate, keep at my desk. It's the sort of quick check that reminds you not to respond emotionally or feed the trolls. It also reminds you to be proactive rather than strictly reactive. I like that.
Thanks for the find to Jeremiah Owyang. He credits:
I have printed the diagram out.