Totally Unprepared is a new website -- goal: motivating Californians to really prepare for what is undeniably coming -- the next big earthquake.
The twist is the tongue-in-cheek, light-hearted way the preparation advice is given.
Totally Unprepared is what happens when you put forward-thinking state agencies, earthquake geeks, social media nerds, a web analytics genius, a professional filmmaker, a hot firefighter or two, and a bunch of unsuspecting Californians in a blender and hit frappe. ... The plan was to educate Californians about earthquake preparedness, but we did not want to bore you or ourselves to death with tedious lists and bone-dry commentary so we made earthquake materials that would be entertaining to us. We hope you have as much fun visiting these pages and watching our videos as we have had creating them.
Our mission is to rally Californians to prepare for the next earthquake.