When I was marketing a horse, I had the tiresome chore of (a) shooting video of the horse in action (b) editing the various shots (c) replicating it, and (d) distributing it.
That was a number of years ago, but now there's help -- Limber Media. It is an online service that will take your video images (miniDV, DVD, or VHS tape), scan it into their online editing service, and help you with production and distribution.
I can see a lot of applications for this service besides selling horses, of course, like sample videos for artists and entertainers, making a whole bunch of "here's the new baby!" videos for distant relatives, teachers distributing mini-lessons on subjects of interest, etc. etc.
Disclosure: I heard about Limber Media via my nephew Jesse Robbins, and he has more than a passing interest in the company's principal, Allegra Searle-LeBel. Limber Media's blog is here.
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