Dore "Miracle Cure" Out of Business? Looks Like It.

News Flash: Dore US is also out of business.  Or in reorganization.  The number --877 855 3673--puts me on permanent hold.

One of the things I noticed in our England Travels was the ubiquitousness of quacky "treatments" -- homeopathy, "Hopi Ear Candling", "energy balancing" and the like. 

According to Ben Goldacre at Bad Science, Dore UK and Dore Australia are "in administration" -- which I think means bankruptcy.

Dore states that they are “closing all of the UK centres which deliver the Dore Programme with immediate effect…We are presently exploring alternative arrangements to ensure every client is cared for”: I hope that this is does prove to be the case, and that staff will get what they are owed. See UPDATE 2 below, though, for a statement from Dore’s PR firm claiming that this is ‘restructuring’ instead of ‘administration’.

Goldacre has some background on why the UK press did not cover the ineffectiveness of the Dore approach.

Holford Watch on Dore's collapse: Dore UK and Dore Australia.  Gimpy's Blog: Dore UK and Dore Australia; Brainduck's Dore coverage.

Australia News Coverage

UK News Coverage

Previous Holford Watch coverage of  Dore

• Not just ineffective, lousy managers too
• Dore pwned in medical journal: no media coverage
• More no media coverage of "Dore doesn't work"

Editorial in Nature Neuroscience 10, 135 (2007)
doi:10.1038/nn0207-135

A cure for dyslexia?

Dorothy VM Bishop (2007)
Curing dyslexia and attention-deficit hyperactivity disorder by training motor co-ordination: Miracle or myth?
Journal of Paediatrics and Child Health 43 (10), 653–655.
doi:10.1111/j.1440-1754.2007.01225.x

Previous Posts Here

• DDAT (Dore) Treatment: Bunk or Not? (December 2003)
• International Dyslexia Association's Stand on Dore Treatment (July 2004)
• Good Morning, America Falls for Dore Claim of "Dyslexia Cure" (July 2004)
• Wynford Dore Answers Questions (February 2006)
• The Dores of Perception (August 2006)
• The Dore Hard Sell (November 2006)
• Dore Treatment: Aggressive Marketing (December 2006)
• Dore and the Independence of the British Dyslexia Association's Editorial Board (January 2007)
• An Interview with Wynford Dore (November 2007)
• Dore Research Well-Fisked by Brain Duck (December 2007)

Others critical of the lack of research base (link takes you to particular posts):

Bad Science
Second Sight
Second Sight: Logan

Chris Treganza on Dore's Marketing in England

• Aggressive Marketing Harming Cerebellum Based Treatments?
• Dore Marketing Part I--What Is Wrong
• Dore Marketing Part II--what they could do.
• Dore's deceptive advertisting.
  

• Complaints about Dore's deceptive TV ads upheld
• Wynford Dore: 10 Questions
• The Problem with Adverts, Commercial Interests, and LDs.

Comments

[John Wills Lloyd]

Wow!. Thanks for the news. This could prove interesting, to be sure.