T'other day I was riffling through Twitter, which I do on Tweetdeck. I have a column for chiropractic and noticed this run of virtually identical tweets:
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What? Then I noticed this one:

Clicking on the link took me to this webpage

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Here's the same content, different chiropractor, done correctly

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So what's the story here? Obviously, these 40+ identical tweets and identical blog posts are the product of some kind of chiropractic practice-building service. The chiropractor is given a tweet and a blog post with a few blanks to be filled in with the chiropractor's own name name and home town.
Do they work? Well, it certainly generates revenue for the practice-building consultant.
Dynamic Chiropractic is part of a stable of print and online publishing enterprises serving the "alternative health and wellness industry." Christopher Kent, who is an attorney and chiropractor, recently published a column there entitled "Is There An Oversupply of D.C.s?" My short answer is yes; Kent's is that chiropractors need to branch out into providing non-evidence-based services. In other words, increase the quackery.
The article is discussed at Chirotalk: The Skeptical Chiropractic Discussion Forum ". One participant who went to chiropractic school as a mid-life career change wrote:
Since I had several other college degrees, I realized quickly that chiropractic school is not like other professional schools. It's basically a trade school run by profit-motivated administrators. Each school is a discreet entity eyeing the others suspiciously as competition. The common good of the profession isn't an issue.
You are quite right about medical schools limiting their enrollment based on the number of MDs expected to leave the profession through retirement, death, or attrition each year. Did you know that this is done in every profession I can think of except chiropractic? As long as chiropractic schools operate from the mindset of proprietary trade schools, that will never change.
The trade-school mentality grew naturally out of our exclusion (some of it self-imposed) from traditional university settings. (We used the academic title "doctor" long before we were really academics.) Many of our predecessors had very limited education, but a strong entrepreneurial spirit. That can-do, make-a-buck way of looking at the world, coupled with rejection of and by the academic establishment, made for training arenas that looked more like beauty colleges than institutes of higher learning. The federal student loan programs made money available, and the exemplars cashing in on the high-dollar days of insurance parity brought in students in droves.
The balloon is deflating now, of course. The growth of the profession is being regulated - by harsh reality! Hundreds of new grads are waiting tables and tending bar, and mountainous student loans in deferment and on the Ford plan grow unrecognized as the bad debts that they really are.
As Steven Barrett MD points out, income for chiropractors has been falling for 20 years and there is no sign it will improve.
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