BlogHer is About Learning New Skills: How NOT to pitch PR professionals

The liveblogging transcript is here, and is particularly good:

http://www.blogher.com/liveblog-minding-your-own-business-bad-blogger-pitches-other-side-pr-blogger-relationship?wrap=node/305898/virtual-conference/posts

 And the best round-up I've seen so far is from Angela Gassett at Social Studies Blog: BlogHer11 Bad Blogger Pitches: The Other Side of the PR-Blogger Relationship

This session was not directly related to my interests, but was the best match in the time slots.   The best take-aways for me as an advocacy blogger (which defines my two blogs and the group blog more than anything else):

Key Takeaways for me:

1. Know your target. Don't assume you know what the organization stands for, or a publication's stand on the issue you are advocating for.  Do your homework.
2. For each of the issues you advocate for, have an elevator pitch.  Why should the target care?
3. Pay attention to how you appear on your blogs.  To quote Gassett: "if somebody sees this content and shares within their organization, would it prohibit them from working with me?"
4. Know why an organization should engage with you.  Have data on how you move the conversation forward (metrics).
5. Again to quote Gassett "Heart and depth of content are most important. Really wonderful writing makes an impact."