Reprise: Dopamemes

Reprinted from November 7, 2008

Diane Jacobs (who is a physiotherapist) invented this word (another use here), and the Wonder of Words picked it up:

Dopameme Combination of the name of a neurotransmitter in the brain involved in feeling pleasure, "dopamine", and the term "meme" as coined by Richard Dawkins meaning a thought virus. A "Dopameme" is a feel-good idea which:

1. forms part of a belief system (like "new age" notions or pseudo/antiscience)
2. keeps people from learning to see the world rationally
3. stubbornly persists through generations, because the emotional comfort or pleasure it provides the person who harbours it ensures it will be replicated frequently in that individual's brain and easily passed on to others via social and conversational contact
4. gets recycled endlessly through books sold at spiritual and self-help bookstores, thus helping support the economy, thus further ensuring its continued survival

What are your nominees for dopamemes?