#BlogHer14: Social Media Optimization

Social Media optimization (SMo) and Social Advertising

In a pair of lightning lessons, dig deeper into two more sophisticated ways to distribute and promote your content. SEO (Search Engine Optimization) used to be the gold standard for making sure your content got seen, but now it’s SMO (Social Media Optimization) that is driving views and audience connections. learn what SMO is, what it means for you, and how it can change your promotion and distribution game. Then, get schooled in the quickly changing world of advertising with the social giants: facebook and Twitter. There actually are ways to successfully manage an ad campaign on these major platforms. We'll start at budget setting and go all the way through metrics tracking, to help you guarantee success.

Presenters:

 

Peg Fitzpatrick spoke on Social Media Optimization Her personal blog is pegfitzpatrick.com; @pegfitzpatrick. She contributes to the collaborative blog 12most.com/, and is the Head of Social Strategy with Canva and works with Guy Kawasaki on Social Media. 

 

Maribel Lara spoke on Social Advertising.  She blogs at Que Pasa NYC; @latina_sweetie, is an  Account Supervisor at VaynerMedia.

 

Note: An anonymous blogger liveblogged this for BlogHer. You can read the post at Social Media Optimization (SMO) and Social Advertising

 

Comments

[Donna]

I'm sorry I missed that one. Thanks for the links! (And - like you - I'm not a natural Pinterest user. I have the account and have started a few boards, but seldom have the energy to keep them up...)

[LIz Ditz]

Somebody mentioned this post as being of interest to #SMO attendees

Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

This post will compare Facebook ads and Google Adwords in a few different categories to help you make your decision.

So there you go.

[LIz Ditz]

Another one I wanted to go to was Tools to Analyze Reader Behavior & DIY Mobile Optimization -- the liveblog from the session.

Stephanie: You don’t want to live and breath from analytics, but it’s important to know and understand the behavior of your audience. That’s all useful information, what language are your users using. if they are

So there you go.