Alissa Quart coined the phrase "baby genius edutainment industry" in her book, Hothouse Kids, and article in The Atlantic Monthly. The claim is that watching these videos/DVDs "engage babies and provide parents with tools to help expose their little ones to the world around them in playful and enriching ways — stimulating a baby's natural curiosity."
Oops. A new paper, part of a larger study, has found that making infants eight to 16 months of age watch such videos actually reduces language acquisition:
The scientists found that for every hour per day spent watching baby
DVDs and videos, infants understood an average of six to eight fewer
words than infants who did not watch them.
This is not a trivial problem. A previous paper from the study found that
By 3 months of age, about 40% of children regularly watched television, DVDs, or videos. By 24 months, this proportion rose to 90%.
The answer is simple. Turn off the TV. Don't let kids under 24 months watch any electronic media, as the American Academy of Pediatrics recommends.
This is a bit trickier for families with infants and older siblings, who may not be adversely affected by a modest media diet. At any rate Don't buy or use media (videos, DVDs) "designed for babies" for a child under 24 months.
Below the fold, more details on the study and the papers from the study.
Recent Comments